Unparalleled Blend of Power, Pipes, Policy, Pedigree and People Make Ireland an EMEA Powerhouse for Digital Asset Hosting
DUBLIN, IRELAND – April 22, 2014 – Host in Ireland, an industry-led initiative to promote Ireland as an optimum location to host digital assets, today announces it has begun its full-service engagement with iMiller Public Relations (iMPR), a leading international marketing and public relations consulting firm specializing in the digital asset, telecommunications and technology sectors. iMPR will serve as Host in Ireland’s U.S.-based representative, promoting Ireland’s optimum location for hosting digital assets in the global marketplace.
As Host in Ireland’s communications partner, iMPR will develop and execute a comprehensive, integrated marketing communications program designed to promote the country’s attractive assets for global digital asset hosting from Ireland. It will also oversee all aspects of planning and strategic guidance, program development and implementation, as well as fulfillment, reporting and analytics across the initiative’s digital marketing program, media and analyst relations, social media efforts, and conference and tradeshow participation. Additionally, iMPR will provide assistance with strategic content development for web content marketing as well as print materials.
“When selecting our marketing and PR partner in the U.S., Host in Ireland sought an established organization with ample market knowledge of the global hosting, IT and telecoms space,” says Garry Connolly, President of Host in Ireland. “With countless industry accolades, experienced team members and extensive media and analyst relationships, iMPR will be a key asset in helping us exceed our goals in the U.S. by promoting the unique power, connectivity, workforce, government and economic attributes of Ireland as well as our holistic digital asset ecosystem.”
Host in Ireland is an industry-led initiative created in 2013 to advocate the benefits of Ireland as an attractive location for hosting digital assets. Following 451 Group’s Advisors Ireland Special Report, Host in Ireland aims to promote these findings and the ongoing expansion of data hosting, including affordable power and renewable energy; ample connectivity to Europe and America; redundant network and bandwidth capacity; various data center providers offering an array of services; fiscal benefits and a talented workforce; and an attractive business management structure implemented by the Ireland, which has been pro-business and home to U.S. clients for decades.
“iMPR is honored to support Host in Ireland in increasing awareness of the initiative and its market offering to key thought-leaders and decision-makers across the U.S.,” adds Ilissa Miller, CEO of iMiller Public Relations. “By implementing multi-faceted campaigns and targeted outreach efforts, iMPR has successfully propelled the messages of leading organizations to market. We aim to do the same for Host in Ireland, securing the country’s coveted spot in the industry as the optimum location for U.S.-based companies seeking to expand into and host their critical IT infrastructure in the European market.”
In 2013, Host in Ireland partnered with 451 Research to compile a comprehensive, objective assessment of the attractiveness of Ireland as a hosting destination for digital assets – including data, media, databases, applications and infrastructure services. Key report findings demonstrate Ireland as an optimum location for hosting digital assets into the EMEA region, on par with Amsterdam, London, Frankfurt and Paris.
If Ireland is not part of your digital asset infrastructure architecture, take a closer look at the unique opportunities the country can provide by visiting www.hostinireland.com.
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About Host in Ireland
Host in Ireland is an industry-led marketing initiative that provides timely and accurate information on Ireland Digital Asset Hosting Ecosystem at all times including demonstrating why Ireland is more cost effective, efficient, reliable, secure and accessible than most other regions across the EU. There’s a reason companies like Microsoft, Zendesk, Facebook, Twitter, Amazon, Adobe and beyond have sought to host their solutions in as well as to/from Ireland. Many of these reasons are immediately realized due to access to affordable power, redundant network and bandwidth capacity along with a variety of data center providers that offer an array of services sustained by the 5 Ps: Policy, People, Pedigree, Pipes, and Power. On top of that is a very attractive business management structure, implemented by Ireland, which is keenly interested to bring new businesses into the market. Ireland supports this initiative through attractive fiscal structures, access to a skilled workforce and full support of the U.S. Safe Harbor and Patriot Acts – ensuring data asset compliance for companies large and small. For more information about Host in Ireland, visit www.hostinireland.com.
About iMiller Public Relations
iMiller Public Relations is a results-driven, independent public relations and marketing consulting firm. At the forefront is iMPR’s industry thought-leadership where its consultative, industry-insider perspective helps its clients propel their messages more effectively. Each client is provided with a custom set of services to meet their individual needs, including the development of a comprehensive and strategic marketing communications plan that encompasses Strategic Media and Analyst Relations, Digital Marketing, Product Marketing, Content Development, Social Media, Crisis Management, Event Planning, Media Outreach, Competitive Analysis, as well as Web, Print and Electronic Design services. Leveraging vast experience in sales, marketing, business development and product management, iMPR has the insight, knowledge and industry understanding to take your company to the next level. For more information about iMPR, visit www.imillerpr.com.
Media Inquiries:
Ilissa Miller
iMiller Public Relations for Host in Ireland
Tel: +1 866 307 2510
hostinireland@imillerpr.com