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Crisis and Reputation Management

Whether it’s an employee gone awry, an executive resignation, a network outage, or overall negative sentiment, iMPR is aware that these situations could threaten a company’s image, its future, and overall financial performance. We help develop preemptive plans of action to ensure a proper process is undertaken should a crisis occur. Working with a plan in place helps ensure everyone is on board and messages are communicated quickly and effectively.

Crisis Management Case Study: Datagram

“After Super Storm Sandy, which flooded the building where our lower Manhattan data center is located, we knew that we had to do something to provide service assurance to our customers. We hired iMPR in early November; they outlined a positive communications program and outreach effort to promote Datagram’s solutions beyond Manhattan. iMPR was able to reach out to some of the publications that covered the affects of the storm on companies like ours, and provided them with more accurate information to correct the negative press. After the initial outreach efforts, iMPR has created a PR communications strategy that provides us positive touch points with our customers, and prospects that promotes our services and solutions in greater detail and has helped attract new customers and sales agents to work with us. Furthermore, with iMPR’s assistance, and due to the proximity of our Bethel, CT data center facility, we are working with the Newtown Youth and Family Services, who have been supporting the families victimized in the Sandy Hook tragedy, to provide them with free web hosting services.”

Kevin Ryan, Director of Sales, Datagram, Inc.