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Product Marketing

Product marketing is about defining the solution, conveying the benefits and highlighting the differences. Finding your products a unique position in a competitive market is iMPR’s specialty. By understanding the product market, iMPR’s team will work with your sales, marketing, executives, operations and implementation specialists to uncover the strengths of your products and translate them into a unique story that positions your company’s solutions more clearly and effectively. iMiller PR helps companies win more business by understanding their strengths, weaknesses, opportunities, and threats in order to ensure success in their product market.

  • Product messaging
  • Process Documentation from Signature Through to Implementation
  • Competitive Analysis