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Event Services

Whether it’s a corporate event or participation in an industry conference or tradeshow, events are a great way to publicly display your company’s brand, philosophy, corporate strategy, and messaging. iMPR has extensive experience in event management and support of custom events for large or small groups, analyst and media roundtables, sales retreats, corporate seminars, training and large conferences and tradeshows. In addition, iMPR’s tradeshow marketing plans ensure you get the greatest ROI at your event. The iMPR event planners works with you to strategize, plan and execute to deliver a comprehensive and successful experience for you and your customers.

One of our specialties is conference strategy including event management, an integral part of your overall conference strategy. Leaving the details to us allows you to have a more relaxed and organized conference experience, focus on your core objectives, and get the greatest return on investment possible. Our event planners will partner with you to create a strategy that aligns with your goals and needs.

In addition to day-of execution, ensuring your team and communications strategy are prepared for the event is the key to success. Along with planning, iMPR supports the review of your content and updates messaging across all messaging platforms, including website materials, collateral, presentations, invites, eDMs, and other ways you communicate to ensure a successful conference. 

Examples of events that iMPR provides strategic support and ROI measurement for include: Capacity Events in North America, Europe and Asia (including International Telecoms Week [ITW] and Metro Connect), Channel Partners, CTIA Super Mobility, Data Center World, HostingCon, INCOMPAS, Mobile World Congress (MWC), North American Network Operators Group (NANOG), Northeast DAS and Small Cell Association (NEDAS), Pacific Telecommunications Council (PTC) and more.

Meet, Engage and Grow Business
Presented by: Ilissa Miller, CEO, iMiller Public Relations

Tradeshow Marketing: Enhancing ROI
Presented by: Ilissa Miller, CEO, iMiller Public Relations

Tradeshow or Conference Event Support

  • Conference and tradeshow awareness
    • Maximizing ROI through matching the right events with company goals and target audiences
    • Identifying strategic communication and branding opportunities
  • Conference and tradeshow strategy
    • Promotion of event participation prior to event
    • End-to-end management with the organizers including hotel booking, meeting management and registration
    • Order fulfillment
    • Researching giveaways, contests, interaction with attendees
    • Messaging
    • Calendar management
  • Targeted outreach
    • Blog posts and targeted marketing
    • Social media engagement
  • Event logistics
    • Event guide that outlines all details of participation to ensure you don’t miss an event or meeting, and have the tools necessary to escalate matters, change times, or simply know where to go
    • On-site support for last minute additions and changes
  • Speaker placement
    • Matching company thought-leaders with appropriate speaking opportunities
  • Media relations
    • Scheduling interviews
    • Pitching articles
    • Creating buzz
    • Social media strategy, management and execution
  • Pre- and post-show follow-up and reporting
    • Detailed reports on all aspects of what value iMPR provided
    • Comprehensive event summaries ensure key event benchmarks are met and recommendations for the following year

Creating complementary events around conferences and tradeshows is an iMPR specialty. As part of your conference experience, you may choose to produce an event of your own during the larger event. Support for event management encompasses all aspects of making your event a success including:

  • Venue selection and negotiation
  • Creative planning
  • Management of timelines and budgets
  • Thorough contract negotiation
  • Coordination of vendors
  • On-site logistical support and management
  • On-site registration management
  • Guest support and precise on-site execution