Director of Content
Daniel Highet’s experience as a public relations professional, brand strategist, copywriter, journalist and producer spans over twenty years. As Director of Content, Daniel develops communications for iMPR’s clients, oversees the activities of the Content team, and works closely with Strategic Account Managers to ensure the work produced is engaging and aligns with customers’ strategic objectives. He joined iMPR as a Technical Writer in 2015 and began his career developing content for telecommunications and technology companies as a Senior Writer at a public relations firm in 2007.
Applying a distinctly creative and message-driven approach to communications development, Daniel has worked with Fortune 50 global enterprises, small and medium-sized businesses and startups across financial services, healthcare, entertainment and media, in addition to government public affairs. A survey of the diverse organizations Daniel has been honored to serve includes American Express, General Electric, NASA, Percolate, Schering-Plough and TESSCO Technologies.